Have your sales levels dropped as a result of COVID-19?
If your answer is yes, you are not alone. There are fewer people on the streets and in shopping malls, and economic uncertainty means the people that are out are spending less.
In this post, we’ll show you how you can use digital signage to get your sales back up to the level they were before COVID-19 took its toll.
How digital signage can help get sales levels back to normal
There are two main ways digital signage can help you get sales back up:
1. Increase foot traffic
When Nielsen tracked 120 grocers who use digital signage in their stores, they found that 80% of them saw as much as 33% boost in sales at retail.
Regardless of whether you are a grocery retailer, fashion retailer or electronics retailer, digital signage works because the bright screens and animation capture people’s attention as they walk past your store.
And because digital signage is so easy to update, you can be sure that when people’s attention is captured, you’re always showing a relevant message that will drive them into your store.
Using digital signage solutions for instance, you can easily create beautiful digital signs and set them to display at different times automatically. You might show certain message at lunch time and other messages at dinner, or particular messages on different days of the week.
2. Increase average sale amount
According to research 68% of customers agreed that digital signage would make them more likely to buy advertised products.
By placing digital signs in your store and using them to promote high-markup items or items that are easily impulse purchased, you can easily increase the average sale amount.
Why digital signage is best
Digital signage is a better alternative to printed signs for a number of reasons, including:
- More impactful: Between the brightness of the screens and the animation and movement possible with digital signage, it’s far more likely your customers will see your digital sign and take onboard the messages being delivered.
- Easier to manage: If you’re using signage for any of the reasons mentioned above (i.e. increasing foot traffic or increasing average sales amount), then it’s likely you’ll need to regularly change the products being promoted and the offers being made. Digital signage software from companies make it easy to design beautiful signs and deploy them to your screens with just a few clicks on your computer, whereas paper posts need to be reprinted, rehung, etc which takes time and money,
- Inexpensive: Contrary to what you might think, digital signage isn’t expensive. Companies can deliver and install the screens, train you on how to use them, and provide ongoing support.
Not only can digital signage help attract more people into your store, but once inside it can encourage them to purchase more as well. It’s the combination of those two things that is key in getting your sales back to pre-COVID-19 levels.
C.T.Technology (PG) Sdn Bhd
Tel: +60164224 178
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